Selected work
Five problems, five products.
Every project follows the same six-part schema so they're comparable. Some lean on AI as the wedge; one is here precisely because the right answer was to keep AI out. Live builds link to the running app.
Founder tooling · GenAI product
Napkin : Size your software business on a napkin
Plain-English market sizing and unit economics for vibe coders, solo founders and venture builders. No spreadsheets, no jargon.
Creator tooling · AI content QA
SignalScore : Know what to post next on LinkedIn
Imports your LinkedIn analytics, builds a baseline for your own account, and returns one experiment to run this week.
Productised services · GTM site
SamePage : Clear client communication for Pakistani delivery teams
A productised coaching service helping Pakistani software houses protect trust with their US and UK clients under delivery pressure.
Pre-launch tooling · Conversion
Sign Up Stream : A pre-launch waitlist that doesn't leak intent
A drop-in waitlist page that captures email, project name and consent in one pill, posts straight to a Make.com webhook, and keeps the lead warm with on-brand confirmation.
Consumer · Privacy-first product
Kindred : A childhood vault your child can inherit
An anti-AI, zero-knowledge family archive. The answer when 'add more AI' is the wrong product decision and data sovereignty is the actual job to be done.